营销管理教程与案例 Marketing Management Text and Cases (Record no. 23308)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171020s 1993ch a|||frf||| 001 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 781044459X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | John A. Quelch; Robert J. Dolan; Thomas J. Kosnik |
| 245 ## - TITLE STATEMENT | |
| Title | 营销管理教程与案例 Marketing Management Text and Cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | China |
| Name of publisher, distributor, etc. | 北京财经大学出版社 |
| Date of publication, distribution, etc. | 1993 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
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