Digital type design for branding : (Record no. 34044)

000 -LEADER
fixed length control field 01787cam a22003618i 4500
001 - CONTROL NUMBER
control field 21204780
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220810114909.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190913s2018 flu b 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017034641
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780815365532
Qualifying information (hardback)
International Standard Book Number 9781498777209
Qualifying information (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number Z250.7
Item number .B67 2018
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 686.2/24
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Boss, Stephen,
Relator term author.
245 10 - TITLE STATEMENT
Title Digital type design for branding :
Remainder of title designing letters from their source /
Statement of responsibility, etc. Stephen Boss.
Medium [electronic resources]
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1801
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boca Raton, FL :
Name of producer, publisher, distributor, manufacturer CRC Press,
Date of production, publication, distribution, manufacture, or copyright notice 2018.
300 ## - PHYSICAL DESCRIPTION
Extent v, 214 pages
Other physical details : illustrations
Dimensions ; 23 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
520 ## - SUMMARY, ETC.
Summary, etc. "The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs"--
Assigning source Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Type and type-founding
General subdivision Digital techniques.
Topical term or geographic name entry element Branding (Marketing)
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://raffleseducation.sharepoint.com/:b:/s/RKL/nonacad/SAS/EdnqaMxtAQBClFBgaS2k8koBjfGOOhkSlB5Dvdv7m25BNg?e=O9T1zb">https://raffleseducation.sharepoint.com/:b:/s/RKL/nonacad/SAS/EdnqaMxtAQBClFBgaS2k8koBjfGOOhkSlB5Dvdv7m25BNg?e=O9T1zb</a>
Materials specified RKL e-book viewer
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Electronic Resources
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Date last seen Price effective from Koha item type
        Raffles Kuala Lumpur Raffles Kuala Lumpur 2020-08-13 2020-08-13 2020-08-13 Electronic Resources