战略品牌管理:创建、评估和管理品牌资产 Strategic Brand Management Building, Measuring, and Management Brand Equity (Record no. 5600)
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000 -LEADER | |
---|---|
fixed length control field | nam a22 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 170927s 2004ch d|||frf||| 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 7300061370 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 KEL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kevin Lane Keller |
245 ## - TITLE STATEMENT | |
Title | 战略品牌管理:创建、评估和管理品牌资产 Strategic Brand Management Building, Measuring, and Management Brand Equity |
250 ## - EDITION STATEMENT | |
Edition statement | 1st ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | China |
Name of publisher, distributor, etc. | 中国人民大学出版社 |
Date of publication, distribution, etc. | 2004 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme |
No items available.