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Fashion, media, promotion : the new black magic / Jayne Sheridan.

By: Sheridan, Jayne.
Material type: TextTextPublisher: Chichester, West Sussex ; Ames, Iowa : Wiley-Blackwell, 2010Description: 253 p. : ill. (some col.) ; 25 cm.ISBN: 9781405194211 (pbk. : alk. paper); 1405194219 (pbk. : alk. paper).Subject(s): Advertising -- Fashion | Fashion design | Fashion designers | Clothing tradeDDC classification: 659.19/74692
Contents:
Fashion, media, promotion: the new black magic -- Scarlett O'Hara and the post-bellum new look -- Audrey Hepburn and breakfast at Givenchy's -- Vivienne Westwood and anglomania at the Met -- Mary Quant and the JC Penney blockbuster -- Paul Smith and the global shopping game -- Roland Barthes and the compassionate professionals.
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Item type Home library Call number Status Date due Barcode
Books Raffles Kuala Lumpur
HF6161.C44S54 2010 (Browse shelf) Available RKLB18000540

Includes bibliographical references and index.

Fashion, media, promotion: the new black magic -- Scarlett O'Hara and the post-bellum new look -- Audrey Hepburn and breakfast at Givenchy's -- Vivienne Westwood and anglomania at the Met -- Mary Quant and the JC Penney blockbuster -- Paul Smith and the global shopping game -- Roland Barthes and the compassionate professionals.