Consumer behavior : in fashion / Michael R. Solomon, Nancy J. Rabolt.
By: Solomon, Michael R.
Contributor(s): Rabolt, Nancy J.
Material type:
TextPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009Description: xiv, 580 p. : ill. ; 26 cm.ISBN: 9780131714748 (alk. paper); 0131714740 (alk. paper).Subject(s): Fashion merchandising | Clothing and dress -- Marketing | Consumer behavior | Consumers' preferences | Consumers -- Psychology | Consumer protectionDDC classification: 687.068/8 Online resources: Table of contents only
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Includes bibliographical references and index.