Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology / selected and interpreted by John M.T. Balmer and Stephen A. Greyser.
Contributor(s): Balmer, John M. T | Greyser, Stephen A.
Material type:
TextPublisher: London ; New York : Routledge, 2003Description: xviii, 365 p. : ill. ; 25 cm.ISBN: 041528421X.Subject(s): Corporations | Corporate image | Business namesDDC classification: 659.2 Online resources: Publisher description
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Includes bibliographical references and index.