Beyond design : the synergy of apparel product development / Sandra J. Keiser, Myrna B. H. Garner.
By: Keiser, Sandra J.
Contributor(s): Garner, Myrna B.
Material type:
TextPublisher: New York, NY : Fairchild Publications, 2007Edition: 2nd ed.Description: xxii, 553 p. : ill. (some col.) ; 29 cm.ISBN: 9781563675560.Subject(s): Clothing trade | Clothing and dress | Fashion design | Fashion merchandisingDDC classification: 687 Summary: Takes students through the preproduction processes of apparel product development: planning, forecasting, fabricating, developing silhouettes and specifications, pricing and sourcing. This book demonstrates how these processes must be coordinated to get the right product to retail when customers want it and at a price, they are willing to pay.
| Item type | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Raffles Kuala Lumpur | TT497 .K42 2007 (Browse shelf) | Available | RKLB12001296 |
Includes bibliographical references and index.
Takes students through the preproduction processes of apparel product development: planning, forecasting, fabricating, developing silhouettes and specifications, pricing and sourcing. This book demonstrates how these processes must be coordinated to get the right product to retail when customers want it and at a price, they are willing to pay.