Includes bibliographical references (page 240) and index

Up front -- Typography is everywhere -- Talking type -- Typography fundamentals -- Type mechanics: the visual tool kit -- Form and function: building the bigger picture -- Expressing the unspoken: image and emotion in typography -- Typography in practice -- Typeface design -- Book design: texts and covers -- Collateral texts: brochures and annual reports -- Website design -- Ephemera: announcements, promotions, and advertising -- Posters -- Type in motion: animations and film titles -- Visual identity: logos and corporate identity systems -- Environmental type: signage, exhibitions, and architectural branding -- Publications: newspapers, magazines, and newsletters -- Packaging -- Appendixes. Index of contributors; Bibliography; About the author; Acknowledgments

"This book presents information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily. Each project features well-crafted type that has succeeded, and the text teaches you how to choose fonts, sizes and colors; incorporate text and illustraions, and avoid common mistakes in text usage."--Jacket