Exploring corporate strategy : text & cases / Gerry Johnson, Kevan Scholes.
By: Johnson, Gerry.
Contributor(s): Scholes, Kevan.
Material type:
TextPublisher: Harlow, England ; New York : Financial Times Prentice Hall, 2002Edition: 6th ed.Description: xxxvii, 1082 p. : ill. (some col.) ; 25 cm.ISBN: 0273651129 (text & cases); 027365117X (text only).Subject(s): Business planning | Strategic planning | Business planning -- Case studies | Strategic planning -- Case studiesDDC classification: 658.4/012 Online resources: Table of contents
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Includes bibliographical references and indexes.