Strategy--process, content, context : an international perspective / Bob de Wit, Ron Meyer ; with the assistance of Marc Huygens.
By: Wit, Bob de.
Contributor(s): Meyer, Ron.
Material type:
TextPublisher: Minneapolis/St. Paul : West Pub. Co., c1994Description: xvi, 877 p. : ill. ; 25 cm.ISBN: 0314032134 (pbk.).Subject(s): Strategic planning | Business planning | International business enterprisesDDC classification: 658.4/012
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Includes bibliographical references and indexes.