Raffles Library

Your cart is empty.
Normal view MARC view ISBD view

Mastering fashion marketing / Tim Jackson and David Shaw.

By: Jackson, Tim, 1963-.
Contributor(s): Shaw, David, 1947 December 17-.
Material type: TextTextSeries: Palgrave master series. Publisher: Basingstoke [England] ; New York : Palgrave Macmillan, 2009Description: xviii, 376 p. : ill., plans ; 24 cm.ISBN: 9781403919021; 140391902X.Subject(s): Fashion merchandisingDDC classification: 746.9/20688 Online resources: Publisher description | Contributor biographical information | Table of contents only
Contents:
The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Home library Collection Call number Copy number Status Date due Barcode
Books Raffles Kuala Lumpur
HD9940.A2 J33 2009 (Browse shelf) Available RKLB12001365
Books Raffles Kuala Lumpur
Reference 		Reference HD9940.A2 J33 2009 (Browse shelf) 2 Available RKLB17002237

Includes bibliographical references (p. 351-353) and index.

The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.