Fundamentals of strategy / Gerry Johnson, Lancaster University Management School Richard Whittington, Sad Business School, University of Oxford, Kevan Scholes, Sheffield Business School, Duncan Angwin, Oxford Brookes University, Patrick Regnar, Stockholm School of Economics.
By: Johnson, Gerry.
Contributor(s): Whittington, Richard | Scholes, Kevan.
Material type:
TextPublisher: Harlow, England : Pearson, 2015Edition: Third Edition.Description: xvii, 284 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292017211 (Print).Subject(s): Business planning | Strategic planning | Business planning -- Case studies | Strategic planning -- Case studiesDDC classification: 658.4/012
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Includes bibliographical references and index.