Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H. Lucas.
By: Ferrell, O. C.
Contributor(s): Hartline, Michael D | Lucas, George H.
Material type: TextPublisher: Fort Worth : Harcourt College Publishers, c2002Edition: 2nd ed.Description: xxvi, 469 p. : ill. ; 26 cm.ISBN: 0030321034.Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents onlyItem type | Home library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | Raffles Kuala Lumpur Reference | Reference | HF5415.13 .M35 2002 (Browse shelf) | 1 | Available | RKLB16001736 |
Previous ed. published under title.
Includes bibliographical references and index.