Strategy--process, content, context : an international perspective / Bob de Wit, Ron Meyer ; with the assistance of Pursey Heugens.
By: Wit, Bob de.
Contributor(s): Meyer, Ron.
Material type:
TextPublisher: London ; Boston : International Thomson Business Press, 1998Edition: 2nd ed.Description: xvi, 1252 p. : ill. ; 25 cm.ISBN: 1861521391.Subject(s): Strategic planning | Business planning | International business enterprisesDDC classification: 658.4/012
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Includes bibliographical references and indexes.