Kiss & sell : writing for advertising / Robert Sawyer.
By: Sawyer, Robert.
Material type:
TextSeries: AVA book: Publisher: Lausanne, Switserland : AVA Publishing SA, 2005Description: 191 pages : colour illustrations ; 30 cm.ISBN: 2884790330.Other title: Kiss & sell writing for advertising [Other title].Subject(s): Advertising copy | Business writingDDC classification: 659.1322
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Includes bibliographical references and index.