The marketer's guide to successful package design / Herbert M. Meyers, Murray J. Lubliner.
By: Meyers, Herbert M.
Contributor(s): Lubliner, Murray J | American Marketing Association.
Material type: TextPublisher: Lincolnwood (Chicago), Ill. : NTC Business Books, c1998Description: xvii, 281 pages : illustrations ; 26 cm.ISBN: 0844234389.Subject(s): Packaging | Marketing | Packaging -- DesignDDC classification: 658.8/23 Online resources: Table of contentsNo physical items for this record
"American Marketing Association."
Includes bibliographical references (p. 269-272) and index.