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The marketer's guide to successful package design / Herbert M. Meyers, Murray J. Lubliner.

By: Meyers, Herbert M.
Contributor(s): Lubliner, Murray J | American Marketing Association.
Material type: TextTextPublisher: Lincolnwood (Chicago), Ill. : NTC Business Books, c1998Description: xvii, 281 pages : illustrations ; 26 cm.ISBN: 0844234389.Subject(s): Packaging | Marketing | Packaging -- DesignDDC classification: 658.8/23 Online resources: Table of contents
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"American Marketing Association."

Includes bibliographical references (p. 269-272) and index.