Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H. Lucas.
By: Ferrell, O. C.
Contributor(s): Hartline, Michael D | Lucas, George H.
Material type:
TextPublisher: Fort Worth : Harcourt College Publishers, c2002Edition: 2nd ed.Description: xxvi, 469 p. : ill. ; 26 cm.ISBN: 0030321034.Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents only
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Previous ed. published under title.
Includes bibliographical references and index.