Includes index.

Includes bibliographical references.

HISTORICAL CONTEXT -- Classical principles -- Early manuscripts -- The development of printing -- The impact of moveable type -- The renaissance -- The arts and crafts movement -- Art nouveau -- The bauhaus -- Art deco -- The rise of modernism -- International style -- Graphic design today -- Postmodernism -- Deconstruction -- PRINCIPLES -- The process of design -- Relative and absolute measurements -- Proportion -- Number sequences -- The vocabulary of layout design -- Zeitgeist -- GRIDS AND FORMATIONS -- The grid -- Columns -- Fields or modules -- The baseline grid -- Representation and reality -- Matrices -- OBJECTS ON A PAGE -- The narrative - what we read -- How we read a page -- White space -- Balance -- Juxtaposition -- Alignment -- Broadside -- Leading and fonts -- Hyphenation and justification -- Indentation -- Hierarchy -- Layers -- Colour -- Texture -- Pace -- Picture boxes -- Passepartout -- The gutter -- APPLICATION -- Typography -- Music -- Interior design -- Furniture -- Architecture -- Newspapers -- Magazines -- Books and brochures -- Packaging -- Websites -- The built environment -- Quantitative information -- Identity programmes -- REFERENCE -- ISO -- DIN (Deutsche Industrie Norm) -- ISO envelope sizes -- Book sizes -- Outdoor media sizes -- Standard templates.