Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence / by Mike Lewis.
By: Lewis, Mike.
Material type:
TextPublisher: New York : McGraw-Hill, c2013Description: xxxi, 286 p. : ill. ; 23 cm.ISBN: 9780071794961 (alk. paper); 0071794964 (alk. paper).Subject(s): Marketing -- Social aspects | Management -- Social aspects | Customer relations | Social responsibility of business | Internet marketing -- Social aspects | Success in businessDDC classification: 658.8/72
Contents:
Developing building blocks for success -- Achieving growth by adhering to mission, vision, and values -- Leadership from anywhere (and everywhere) -- Doing well by doing good: integrating philanthropy with business strategy -- Delivering unsurpassed value -- Measuring for excellence (again and again) -- Fostering customer loyalty and building community -- Creating marketing strategies to leverage extreme competitive advantages -- Thriving in change -- Managing crises: moments of truth.
| Item type | Home library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | Raffles Kuala Lumpur Reference | HF5415.L48725 2013 (Browse shelf) | 1 | Available | RKLB17002275 |
Developing building blocks for success -- Achieving growth by adhering to mission, vision, and values -- Leadership from anywhere (and everywhere) -- Doing well by doing good: integrating philanthropy with business strategy -- Delivering unsurpassed value -- Measuring for excellence (again and again) -- Fostering customer loyalty and building community -- Creating marketing strategies to leverage extreme competitive advantages -- Thriving in change -- Managing crises: moments of truth.