Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec.
By: Klimchuk, Marianne Rosner.
Contributor(s): Krasovec, Sandra A.
Material type:
TextPublisher: Hoboken, New Jersey : Wiley, [2012]Edition: Second edition.Description: viii, 246 pages : illustrations (chiefly color) ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781118027066 (pbk. : acidfree paper).Subject(s): Packaging -- DesignDDC classification: 658.5/64
| Item type | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Raffles University | TS195.4 .K65 2012 (Browse shelf) | Available | RUI1600267 | |
| Books | Raffles University | TS195.4 .K65 2012 (Browse shelf) | Available | RUI1600253 |
Includes bibliographical references (pages 233-234) and index.