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Brand identity essentials [electronic resource] : 100 principles for designing logos and building brands / Kevin Budelmann, Yang Kim, Curt Wozniak.

By: Budelmann, Kevin.
Contributor(s): Kim, Yang, 1968- | Wozniak, Curt.
Material type: TextTextPublisher: Beverly, Mass. : Rockport Publishers, [2010]Copyright date: ©2010Description: 1 online resource (208 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781610580687 (electronic bk.); 1610580680 (electronic bk.).Other title: 100 principles for designing logos and building brands | One hundred principles for designing logos and building brands.Subject(s): Logos (Symbols) -- Design | Industrial design coordinationGenre/Form: Electronic books.Additional physical formats: Print version:: Brand identity essentials.DDC classification: 741.6
Contents:
Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit -- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity.
Summary: This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
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Item type Home library Collection Call number Status Date due Barcode
Books Raffles University
Reference 		Reference NC1002.L63 B83 2010 (Browse shelf) Checked out 17/02/2023 RUI1400335
Books Raffles University
Reference 		Reference NC1002.L63 B83 2010 (Browse shelf) Available RUI1400336
Books Raffles University
Reference 		Reference NC1002.L63 B83 2010 (Browse shelf) Available RUI1400337

Includes index.

Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit -- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity.

This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.