Research methods for business students / Mark N.K. Saunders, Philip Lewis, Adrian Thornhill.
By: Saunders, Mark.
Contributor(s): Lewis, Philip | Thornhill, Adrian.
Material type:
TextPublisher: Harlow : Financial Times/Prentice Hall, c2000Edition: 2nd ed.Description: xvi, 479 p. : ill. ; 25 cm.ISBN: 0273639773 (pbk.).Subject(s): Business -- Research -- Methodology | Management -- Research -- Methodology | Business -- Research -- Data processingReview: "This text provides students with the necessary knowledge and skills for the successful completion of a piece of business research. Written as a self-study guide, the student is taken step-by-step through the research process, while real-life case studies, worked examples and student activities bring to life the realities of undertaking business research." "Ideal for students taking a course in research methods or undertaking a piece of research, this book will also be a useful tool for managers researching a particular business problem."--BOOK JACKET.
Previous ed.: London: Pitman, 1997.
Includes bibliographical references (p. 438-445)
"This text provides students with the necessary knowledge and skills for the successful completion of a piece of business research. Written as a self-study guide, the student is taken step-by-step through the research process, while real-life case studies, worked examples and student activities bring to life the realities of undertaking business research." "Ideal for students taking a course in research methods or undertaking a piece of research, this book will also be a useful tool for managers researching a particular business problem."--BOOK JACKET.