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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip.
Contributor(s): Armstrong, Gary (Gary M.).
Material type: TextTextPublisher: Boston : Pearson Prentice Hall, 2012Edition: 14th ed., global ed.Description: xxiv, 613, [97] p. : col. ill. ; 29 cm.ISBN: 027375243X; 9780273752431.Subject(s): Marketing
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Item type Home library Collection Call number Copy number Status Date due Barcode
Books Raffles Kuala Lumpur
Reference 		Reference HF5415.K636 2012 (Browse shelf) 1 Available RKLB12001280
Books Raffles University
Reference 		Reference HF5415 .K636 2012 (Browse shelf) Available RUI1300091
Books Raffles University
Reference 		Reference RUJ. HF5415 .K636 2012 (Browse shelf) Not For Loan RUI1300092
Books Raffles University
Reference 		Reference HF5415 .K636 2012 (Browse shelf) Available RUI1300093

Includes bibliographical references and index.