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Branding typography : elegant, retro, handwritten, experimental, minimal / Edited and Produced by Sandu Publishing Co., Ltd. ; Text edited by Gingko Press.

Contributor(s): Sandu Publishing Co | Gingko Press.
Material type: TextTextPublisher: Berkeley, CA : Gingko Press : Sandu Publishing Co., Ltd., 2013Description: 240 pages : illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781584234968 (paperback); 1584234962 (paperback).Subject(s): Graphic design (Typography) | Commercial art | Commercial art | Graphic design (Typography) | Marke | Typographie | Werbegraphik | Visuelle Kommunikation | Marketing | Corporate DesignDDC classification: 686.224
Contents:
Foreword -- Elegant -- Retro -- Handwritten -- Experimental -- Minimal -- Index -- Acknowledgements.
Summary: Whether hand drawn or vector based, type is a versatile tool in the hands of most designers, creating bold, expressive graphics that extend a brand as the convey information. In the hands of a master, new typefaces become iconic and unforgettable. Branding Typography gathers a selection of the most original type design of recent years, used to promote products and companies through fashion, interiors and packaging. From print materials to three dimensional projects and clothing, the stunning typography in this volume includes the best of type in use, expertly incorporated for maximum effect on everything from printed materials to products.
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Books Raffles University
Reference 		Reference Z246 .B73 2013 (Browse shelf) Available RUI1300333

Includes index.

Foreword -- Elegant -- Retro -- Handwritten -- Experimental -- Minimal -- Index -- Acknowledgements.

Whether hand drawn or vector based, type is a versatile tool in the hands of most designers, creating bold, expressive graphics that extend a brand as the convey information. In the hands of a master, new typefaces become iconic and unforgettable. Branding Typography gathers a selection of the most original type design of recent years, used to promote products and companies through fashion, interiors and packaging. From print materials to three dimensional projects and clothing, the stunning typography in this volume includes the best of type in use, expertly incorporated for maximum effect on everything from printed materials to products.