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Secrets of digital illustration : a master class in commercial image-making / Lawrence Zeegen.

By: Zeegen, Lawrence.
Material type: TextTextPublisher: Mies, Switzerland : RotoVision, c2007Description: 176 p. : col. ill. ; 27 cm.ISBN: 9782940361564; 2940361568.Subject(s): Commercial art | Graphic arts | Computer graphicsDDC classification: 741.60285
Contents:
Ideas and visual problem-solving -- The digit vs. the digital -- Where fashion and music collide -- The art of character design -- Commercial art and personal projects -- Insider tips for illustrators -- Case study: the promo publication -- Tips for generating ideas -- Tips for surviving a placement -- Case study: the collective -- Tips for keeping clients happy -- Tips for negotiating fees -- Tips for winning awards.
Review: "What matters most to image-makers is to communicate through a personal visual language. In Secrets of Digital Illustration, Lawrence Zeegen shows how to achieve this, continuing his exploration of image-making through a showcase of exemplary work. Successful image-makers from around the world, each known for their characteristic style, discuss how they maintain a balance of commissioned and personal projects to satisfy both their creative, and their client's commercial needs." "The work featured reflects the wide and exciting range of image-making practice that thrives today, from music and fashion to character and toy design. An inspirational guide, Secrets of Digital Illustration is also of real practical value for professional image-makers."--BOOK JACKET.
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Item type Home library Collection Call number Copy number Status Date due Barcode
Books Raffles Kuala Lumpur
Reference 		Reference NC997 Z49 2007 (Browse shelf) 1 Available RKLB16002008
Books Raffles University
Reference 		Reference N7433.8 .Z44 2007 (Browse shelf) Available RUI1500214

Includes index.

Ideas and visual problem-solving -- The digit vs. the digital -- Where fashion and music collide -- The art of character design -- Commercial art and personal projects -- Insider tips for illustrators -- Case study: the promo publication -- Tips for generating ideas -- Tips for surviving a placement -- Case study: the collective -- Tips for keeping clients happy -- Tips for negotiating fees -- Tips for winning awards.

"What matters most to image-makers is to communicate through a personal visual language. In Secrets of Digital Illustration, Lawrence Zeegen shows how to achieve this, continuing his exploration of image-making through a showcase of exemplary work. Successful image-makers from around the world, each known for their characteristic style, discuss how they maintain a balance of commissioned and personal projects to satisfy both their creative, and their client's commercial needs." "The work featured reflects the wide and exciting range of image-making practice that thrives today, from music and fashion to character and toy design. An inspirational guide, Secrets of Digital Illustration is also of real practical value for professional image-makers."--BOOK JACKET.