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Critical marketing : contemporary issues in marketing / edited by Mark Tadajewski and Douglas Brownlie.

Contributor(s): Tadajewski, Mark | Brownlie, Douglas T.
Material type: TextTextPublisher: Chichester, UK ; Hoboken, NJ : Wiley, c2008Description: ix, 401 p. ; 26 cm.ISBN: 9780470512005 (cloth); 0470512008 (cloth); 9780470511985 (pbk.); 0470511982 (pbk.).Subject(s): Marketing | Green marketing | Social marketing | Consumer behavior | Marketing researchDDC classification: 658.8 Online resources: Publisher description | Table of contents only
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Books Raffles University
Reference 		Reference HF5415 .C72 2008 (Browse shelf) Available RUI1500338

Includes bibliographical references and index.