Design in business : strategic innovation through design /
Margaret Bruce and John Bessant.
- Harlow, England ; London ; New York : Financial Times/Prentice Hall, 2002.
- xxii, 287 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273643746 (pbk.)
2001035987
Business planning. Success in business. Corporate profits. Competition.