TY  - BOOK
AU  - Bruce,Margaret
AU  - Bessant,J.R.
TI  - Design in business: strategic innovation through design 
SN  - 0273643746 (pbk.)
AV  - HD30.28 .B7844 2002
U1  - 658.4/012 21
PY  - 2002///
CY  - Harlow, England, London, New York
PB  - Financial Times/Prentice Hall
KW  - Business planning
KW  - Success in business
KW  - Corporate profits
KW  - Competition
N1  - Includes bibliographical references and index
ER  -