Kevin Lane Keller <br/><br/>
战略品牌管理：创建、评估和管理品牌资产 Strategic Brand Management Building, Measuring, and Management Brand Equity 

 - 1st ed 
 - China  中国人民大学出版社  2004 
<br/><br/><label>ISBN: </label>7300061370 
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL