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1. Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 4th ed., Global ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, 2013Availability: Items available for loan: Raffles University [Call number: HD69.B7 K45 2013] (3).

2. A framework for marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 5th ed., International ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England : Pearson Education, c2012Availability: Items available for loan: Raffles University [Call number: HF5415.13 .K636 2012] (3).

3. Strategic brand management : building, measuring and managing brand equity/ Kevin Lane Keller

by Keller,Kevin Lane.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, ©2003Availability: Items available for loan: Raffles Kuala Lumpur [Call number: HD69.B7 K29 2013] (2).

4. Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Online access: Table of contents only Availability: No items available

5. Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson.

by Keller, Kevin Lane, 1956- | Apéria, Tony | Georgson, Mats.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England : New York : Financial Times/Prentice Hall, c2012Availability: No items available

6. Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson.

by Keller, Kevin Lane, 1956- | Apéria, Tony | Georgson, Mats.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England : New York : Financial Times/Prentice Hall, c2012Availability: Items available for loan: Raffles Kuala Lumpur [Call number: HD69.B7K449 2012] (3).

7. Marketing management

by Philip Kotler; Kevin Lane Keller.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, ©2006Availability: No items available

8. 战略品牌管理:创建、评估和管理品牌资产 Strategic Brand Management Building, Measuring, and Management Brand Equity

by Kevin Lane Keller.

Edition: 1st edMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: China 中国人民大学出版社 2004Availability: No items available

9. 战略品牌管理 Strategic Brand Management

by Kevin Lane Keller.

Edition: 1st edMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: China 中国人民大学出版社 2010Availability: No items available

10. Strategic Brand Management

by Kevin Lane Keller.

Edition: 2nd edMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: USA Prentice Hall 2002Availability: No items available

11. Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956- [author.].

Edition: Third edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2008]Copyright date: ©2008Availability: No items available

12. Marketing management / Philip Kotler, Kevin Lane Keller, Suzan Burton.

by Kotler, Philip [author.] | Burton, Suzan [author] | Keller, Kevin Lane, 1956- [author].

Edition: 1st adaptation edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Frenchs Forest, NSW : Pearson Prentice Hall, [2009]Copyright date: ©2009Availability: No items available

13. Marketing Management

by Philip Kotler & Kevin Lane Keller.

Edition: 15thMaterial type: Text Text; Literary form: Not fiction Publisher: Upper Saddle River Pearson 2016Availability: No items available

14. Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Other title: Strategic brand management : building, measuring and managing brand equity (Keller: 2nd ed.)..Availability: No items available