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1.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956-. Edition: 4th ed., Global ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, 2013Availability: Items available for loan: Raffles University
[Call number: HD69.B7 K45 2013]
(3).
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2.
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A framework for marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 5th ed., International ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England : Pearson Education, c2012Availability: Items available for loan: Raffles University
[Call number: HF5415.13 .K636 2012]
(3).
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3.
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Strategic brand management : building, measuring and managing brand equity/ Kevin Lane Keller
by Keller,Kevin Lane. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, ©2003Availability: Items available for loan: Raffles Kuala Lumpur
[Call number: HD69.B7 K29 2013]
(2).
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4.
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 13th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Online access: Table of contents only Availability: No items available
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5.
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Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson.
by Keller, Kevin Lane, 1956- | Apéria, Tony | Georgson, Mats. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England : New York : Financial Times/Prentice Hall, c2012Availability: No items available
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6.
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Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson.
by Keller, Kevin Lane, 1956- | Apéria, Tony | Georgson, Mats. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England : New York : Financial Times/Prentice Hall, c2012Availability: Items available for loan: Raffles Kuala Lumpur
[Call number: HD69.B7K449 2012]
(3).
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7.
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Marketing management
by Philip Kotler; Kevin Lane Keller. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, ©2006Availability: No items available
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8.
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战略品牌管理:创建、评估和管理品牌资产 Strategic Brand Management Building, Measuring, and Management Brand Equity
by Kevin Lane Keller. Edition: 1st edMaterial type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: China 中国人民大学出版社 2004Availability: No items available
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9.
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战略品牌管理 Strategic Brand Management
by Kevin Lane Keller. Edition: 1st edMaterial type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: China 中国人民大学出版社 2010Availability: No items available
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10.
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Strategic Brand Management
by Kevin Lane Keller. Edition: 2nd edMaterial type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: USA Prentice Hall 2002Availability: No items available
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11.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956- [author.]. Edition: Third edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2008]Copyright date: ©2008Availability: No items available
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12.
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Marketing management / Philip Kotler, Kevin Lane Keller, Suzan Burton.
by Kotler, Philip [author.] | Burton, Suzan [author] | Keller, Kevin Lane, 1956- [author]. Edition: 1st adaptation edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Frenchs Forest, NSW : Pearson Prentice Hall, [2009]Copyright date: ©2009Availability: No items available
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13.
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Marketing Management
by Philip Kotler & Kevin Lane Keller. Edition: 15thMaterial type: Text; Literary form:
Not fiction
Publisher: Upper Saddle River Pearson 2016Availability: No items available
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14.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956-. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Other title: Strategic brand management : building, measuring and managing brand equity (Keller: 2nd ed.)..Availability: No items available
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