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1. 战略品牌管理:创建、评估和管理品牌资产 Strategic Brand Management Building, Measuring, and Management Brand Equity

by Kevin Lane Keller.

Edition: 1st edMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: China 中国人民大学出版社 2004Availability: No items available

2. 战略品牌管理 Strategic Brand Management

by Kevin Lane Keller.

Edition: 1st edMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: China 中国人民大学出版社 2010Availability: No items available