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1. Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson.

by Keller, Kevin Lane, 1956- | Apéria, Tony | Georgson, Mats.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England : New York : Financial Times/Prentice Hall, c2012Availability: No items available

2. Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson.

by Keller, Kevin Lane, 1956- | Apéria, Tony | Georgson, Mats.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England : New York : Financial Times/Prentice Hall, c2012Availability: Items available for loan: Raffles Kuala Lumpur [Call number: HD69.B7K449 2012] (3).