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India's store wars : retail revolution and the battle for the next 500 million shoppers / Geoff Hiscock.

By: Hiscock, Geoff.
Material type: TextTextPublisher: Singapore ; Hoboken, NJ : Wiley, 2008Description: x, 208 p. ; 23 cm.ISBN: 9780470823514 (pbk.); 0470823518 (pbk.).Subject(s): Retail trade -- India | Retail trade -- Economic aspects -- India | Consumer behavior -- India | India -- Economic conditions -- 21st century | India -- Commerce | India -- Social conditions -- 21st centuryDDC classification: 381.10954
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Includes bibliographical references (p. 195-200) and index.