Contemporary marketing research / Carl McDaniel, Roger Gates
By: McDaniel, Carl D.
Contributor(s): Gates, Roger H.
Material type:
TextPublisher: St. Paul : West Pub. Co., c1993Edition: 2nd ed.Description: xxxiv, 757 66 unnumbered pages : illustrations (some colour) ; 25 cm.ISBN: 0314010262.Subject(s): Marketing researchDDC classification: 658.83
No physical items for this record
Includes bibliographical references and index