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Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin.

By: Trout, Jack.
Contributor(s): Rivkin, Steve, 1947-.
Material type: TextTextPublisher: Hoboken, N.J. : John Wiley & Sons, c2008Edition: 2nd ed.Description: x, 262 p. ; 24 cm.ISBN: 9780470223390 (cloth); 0470223391 (cloth).Subject(s): Advertising -- Brand name products | Brand name products | CompetitionDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents only
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Books Raffles Kuala Lumpur
Reference 		Reference HF5415 .T85 2008 (Browse shelf) 1 Available RKLB16001695

Includes bibliographical references (p. 245-250) and index.