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Color forecasting for fashion / Kate Scully, Debra Johnston Cobb.

By: Scully, Kate.
Contributor(s): Cobb, Debra Johnston.
Material type: TextTextSeries: Portfolio skillsFashion & textiles: Publisher: London : Laurence King Publishing, 2012Description: 192 p. : col. ill. ; 28 cm.ISBN: 9781856698207; 1856698203; 9781856698801 (pbk.); 1856698807 (pbk.).Subject(s): Color in clothing -- Forecasting | Fashion design | Fashion -- Forecasting | Clothing trade -- Forecasting | Diseño de modasDDC classification: 746.9/2
Contents:
What is color forecasting? -- Why and how has color forecasting evolved? -- The language of color -- Understanding color cycles -- Color forecasting tools and methodologies -- Color application -- Intuition and inspiration in color forecasting.
Summary: How do colours arrive on the catwalk or the sales floor and why do different companies choose similar colours each season? In this book, the authors look at how the industry has developed and how it works. They look at the skills a colour forecaster employs to draw a colour palette together, as well as colour theory and other factors.
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Books Raffles University
Reference 		Reference TT518 .L393 2010 (Browse shelf) Available RUI1300308

Includes bibliographical references and index.

What is color forecasting? -- Why and how has color forecasting evolved? -- The language of color -- Understanding color cycles -- Color forecasting tools and methodologies -- Color application -- Intuition and inspiration in color forecasting.

How do colours arrive on the catwalk or the sales floor and why do different companies choose similar colours each season? In this book, the authors look at how the industry has developed and how it works. They look at the skills a colour forecaster employs to draw a colour palette together, as well as colour theory and other factors.