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Luxury fashion branding : trends, tactics, techniques / Uche Okonkwo.

By: Okonkwo, Uché.
Material type: TextTextPublisher: Basingstoke [England] ; New York : Palgrave Macmillan, 2007Description: xx, 332 p. : col. ill. ; 25 cm.ISBN: 9780230521674 (hbk.); 0230521673 (hbk.).Subject(s): Luxuries -- Marketing | Brand name products | Fashion merchandisingDDC classification: 658.827
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Includes bibliographical references (p. 315-320) and index.