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Retail fashion promotion and advertising / Mary Frances Drake, Janice Harrison Spoone, Herbert Greenwald.

By: Drake, Mary Frances.
Contributor(s): Spoone, Janice Harrison | Greenwald, Herbert, 1912-.
Material type: TextTextPublisher: New York : Toronto : Macmillan ; Maxwell Macmillan Canada, c1992Description: xiii, 354 p. : ill. (some col.) ; 25 cm.ISBN: 0023300299.Subject(s): Advertising -- Fashion | Fashion merchandising | Sales promotionDDC classification: 687/.068/8
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Includes bibliographical references and index.