Fashion retailing : a multi-channel approach.
By: Diamond, Ellen.
Contributor(s): Diamond, Jay | Litt, Sheri.
Material type:
TextPublisher: New York : Fairchild Books, [2015]Edition: Third edition / Jay Diamond, Ellen Diamond, Sheri Litt.Description: xxi, 368 pages ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781609019006.Subject(s): Fashion merchandising -- United StatesDDC classification: 687.068/8 Summary: This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, "Fashion Retailing" is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved.
| Item type | Home library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Computer Files | Raffles Kuala Lumpur Reference | Reference | HD9940.U4.D53 2015 (Browse shelf) | 1 | Available | RKLB16002054 |
This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, "Fashion Retailing" is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved.