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A technique for producing ideas / James Webb Young.

By: Young, James Webb [author.].
Material type: TextTextSeries: A McGraw-Hill advertising classic.Publisher: New York ; London : McGraw-Hill, 2003Copyright date: ©2003Description: xvi, 48 pages ; 18 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0071410945 (pbk.).Subject(s): Thought and thinkingDDC classification: 153.42 Online resources: Contributor biographical information | Publisher description
Contents:
How it started -- The formula of experience -- The Pareto theory -- Training the mind -- Combining old elements -- Ideas are new combinations -- The mental digestive process -- "Constantly thinking about it" -- The final stage -- Some after-thoughts.
Summary: First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
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Reproduced with a new foreword. - Originally published: Chicago : Advertising Publications Inc., 1944.

Includes bibliographical references.

How it started -- The formula of experience -- The Pareto theory -- Training the mind -- Combining old elements -- Ideas are new combinations -- The mental digestive process -- "Constantly thinking about it" -- The final stage -- Some after-thoughts.

First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.