Bruce, Margaret.
Design in business : strategic innovation through design / Margaret Bruce and John Bessant. - Harlow, England ; London ; New York : Financial Times/Prentice Hall, 2002. - xxii, 287 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273643746 (pbk.)
2001035987
Business planning.
Success in business.
Corporate profits.
Competition.
HD30.28 / .B7844 2002
658.4/012
Design in business : strategic innovation through design / Margaret Bruce and John Bessant. - Harlow, England ; London ; New York : Financial Times/Prentice Hall, 2002. - xxii, 287 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273643746 (pbk.)
2001035987
Business planning.
Success in business.
Corporate profits.
Competition.
HD30.28 / .B7844 2002
658.4/012