Design in business : strategic innovation through design / Margaret Bruce and John Bessant.
By: Bruce, Margaret.
Contributor(s): Bessant, J. R.
Material type:
TextPublisher: Harlow, England ; London ; New York : Financial Times/Prentice Hall, 2002Description: xxii, 287 p. : ill. ; 25 cm.ISBN: 0273643746 (pbk.).Subject(s): Business planning | Success in business | Corporate profits | CompetitionDDC classification: 658.4/012
No physical items for this record
Includes bibliographical references and index.