Dynamic identities : how to create a living brand / Irene Nes
By: Nes, Irene van [author].
Material type:
TextPublisher: Amsterdam : BIS, 2013Description: pages cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9789063693398; 9063693397.Subject(s): Logos (Symbols) -- Design | Branding (Marketing) | Corporate imageDDC classification: 741.6 | 741.6 Summary: The visual book looks into design systems for brand identities that produces identities that are alive, meaning that they can change, generate new versions based on external data. The books offers a systematic process of creating brand identities that are alive and gives the reader a wealth of examples of international identities that were built on the discussed systems
| Item type | Home library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | Raffles Kuala Lumpur | HF5415.N47 2013 (Browse shelf) | Available | RKLB18000057 | |||
| Books | Raffles Kuala Lumpur Reference | Reference | NC1002.L63 .N47 2013 (Browse shelf) | 1 | Available | RKLB17002243 | |
| Books | Raffles University | NC1002.L63 .N47 2013 (Browse shelf) | Available | RUI1400309 | |||
| Books | Raffles University | RUJ. NC 1002.L63 .N47 2013 (Browse shelf) | Not For Loan | RUI1400310 |
Originally published: 2012
Includes index
The visual book looks into design systems for brand identities that produces identities that are alive, meaning that they can change, generate new versions based on external data. The books offers a systematic process of creating brand identities that are alive and gives the reader a wealth of examples of international identities that were built on the discussed systems