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1.
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Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.
by Perrey, Jesko | Spillecke, Dennis. Edition: 2nd ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, 2013Availability: Items available for loan: Raffles University
[Call number: HF5415.1255 .P47 2013]
(3).
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2.
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Marketing communications : brands, experiences and participation / Chris Fill, University of Plymouth.
by Fill, Chris. Edition: Sixth edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England : Pearson, 2013Availability: Items available for loan: Raffles University
[Call number: HF5415.123 .F48 2013]
(3).
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3.
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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.
by Wheeler, Alina. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2013Availability: Items available for loan: Raffles University
[Call number: HD69.B7 W44 2013]
(2). Lost (1).
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4.
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Brand/story : Ralph, Vera, Johnny, Billy, and other adventures in fashion branding / Joseph Hancock.
by Hancock, Joseph. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Fairchild Books, c2009Availability: Items available for loan: Raffles University
[Call number: HD9940.A2 H36 2009]
(2).
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5.
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Fashion brands : branding style from Armani to Zara / Mark Tungate.
by Tungate, Mark, 1967-. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Raffles University
[Call number: HD9940.A2 T92 2012]
(2).
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6.
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Boxed & labelled two! : new approaches to packaging design. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Berlin : Gestalten, 2011Other title: Boxed and labelled two! : new approaches to packaging design. | New approaches to packaging design..Availability: Items available for loan: Raffles University
[Call number: TS195.4 .B69 2011]
(3).
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7.
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Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.].
by Clifton, Rita | Ahmad, Sameena. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Bloomberg Press, 2009Other title: Brands & branding.Availability: No items available
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8.
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Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley.
by Roberts, Kevin, 1949-. Edition: 2nd ed., Expanded ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : PowerHouse Books, 2005Online access: Table of contents | Contributor biographical information | Publisher description Availability: Items available for loan: Raffles Kuala Lumpur
[Call number: HD69.B7 R63 2005]
(1).
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9.
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
by Wheeler, Alina. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Online access: Table of contents Availability: Items available for loan: Raffles Kuala Lumpur
[Call number: HD69.B7 W562 2009]
(1).
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10.
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Band ID : the utlimate book of band logos / by Bodhi Oser ; foreword by Art Chantry.
by Oser, Bodhi. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: San Francisco : Chronicle Books, 2008Online access: Table of contents only Availability: No items available
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11.
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The Big Book of Bags,Tags, and Labels / Christian Campos
by Campos, Christian. Edition: English language edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : Collins Design, 2009Availability: No items available
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12.
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Dynamic identities : how to create a living brand / Irene Nes
by Nes, Irene van [author]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Amsterdam : BIS, 2013Availability: Items available for loan: Raffles Kuala Lumpur
[Call number: HF5415.N47 2013]
(2), Raffles University
[Call number: NC1002.L63 .N47 2013]
(1). Items available for reference: Raffles University
[Call number: RUJ. NC 1002.L63 .N47 2013]
(1).
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13.
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Marketing communications : a brand narrative approach / Micael Dahlén, Fredrik Lange, Terry Smith
by Dahlén, Micael | Lange, Fredrik | Smith, Terry, 1955-. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Chichester, U.K. : Wiley, 2010Availability: No items available
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14.
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Branding : [brand strategy, design, and implementation of corporate and product identity] / Helen Vaid.
by Vaid, Helen. Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : Watson-Guptill, 2003Availability: Items available for loan: Raffles Kuala Lumpur
[Call number: HD69 .B7 V12 2003]
(1).
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15.
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Fashion brand merchandising / Gordon T. Kendall
by Kendall, Gordon T. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Fairchild Books, c2009Availability: No items available
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16.
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Boxed & labelled two! : new approaches to packaging design Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Berlin : Gestalten, 2011Other title: Boxed and labelled two! : new approaches to packaging design | New approaches to packaging design.Availability: No items available
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17.
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Boxed & labelled two! : new approaches to packaging design Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Berlin : Gestalten, 2011Other title: Boxed and labelled two! : new approaches to packaging design | New approaches to packaging design.Availability: No items available
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18.
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Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more / Dave Kerpen.
by Kerpen, Dave. Edition: Revised and expanded second edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Education, [2015]Availability: No items available
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19.
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Fashion brands : branding style from Armani to Zara / Mark Tungate.
by Tungate, Mark, 1967-. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2012Online access: RKL e-book viewer Availability: Items available for loan: Raffles Kuala Lumpur
[Call number: HD9940.A2T86 2012]
(3).
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20.
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Dynamic identities : how to create a living brand / by Irene van Nes
by Nes, Irene van [author]. Edition: Second revised & updated editionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Amsterdam : BIS Publishers, 2013Availability: No items available
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