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Fashion packaging now / edited by Chris Huang.

Contributor(s): Huang, Chris [editor.].
Material type: TextTextPublisher: Mulgrave, Victoria Images Publishing Group, 2016Description: 239 pages : color illustrations ; 30 cm.Content type: still image | text Media type: unmediated Carrier type: volumeISBN: 9781864706802; 1864706805.Subject(s): Clothing and dress -- Packaging -- Pictorial works | Footwear -- Packaging -- Pictorial works | Branding (Marketing) | Fashion design | Marketing | Packaging -- Design | Fashion design | Packaging -- Design | Marketing | Branding (Marketing)DDC classification: 741.6
Contents:
Machine generated contents note: Why Packaging Design Is Necessary for Fashion -- What Constitutes Packaging Design for the Fashion Market? -- Packaging Design Project Process -- Design Elements of Packaging Design for Fashion -- Design Tips for Fashion Packaging Designers -- What's "in"?--Design Trends -- Summary -- References.
Summary: The highly competitive world of retail branding and brand packaging is evident in the increasing demand for creating unique, eye-catching and recognisable clothing packaging designs. Designers continue to focus their talent by leveraging striking visual devices into an internal and external messaging system via the product's packaging design, which acts as a portable and extendable marketing tool. This superbly designed book showcases innovative, custom-packaging designs across a range of products, including footwear, clothing and apparel, fashion products, and more.
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Item type Home library Call number Status Date due Barcode
Books Raffles Kuala Lumpur
NC1002.P33F37 2016 (Browse shelf) Checked out 16/11/2023 RKLB18000011

Includes index.

Includes bibliographical references (pages 26-27) and index.

Machine generated contents note: Why Packaging Design Is Necessary for Fashion -- What Constitutes Packaging Design for the Fashion Market? -- Packaging Design Project Process -- Design Elements of Packaging Design for Fashion -- Design Tips for Fashion Packaging Designers -- What's "in"?--Design Trends -- Summary -- References.

The highly competitive world of retail branding and brand packaging is evident in the increasing demand for creating unique, eye-catching and recognisable clothing packaging designs. Designers continue to focus their talent by leveraging striking visual devices into an internal and external messaging system via the product's packaging design, which acts as a portable and extendable marketing tool. This superbly designed book showcases innovative, custom-packaging designs across a range of products, including footwear, clothing and apparel, fashion products, and more.