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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.

By: Wheeler, Alina.
Material type: TextTextPublisher: Hoboken, N.J. : John Wiley & Sons, c2013Edition: 4th ed.Description: x, 326 p. : col. ill. ; 29 cm.ISBN: 9781118099209 (hbk. : alk. paper); 1118099206 (hbk. : alk. paper).Subject(s): Brand name products | Branding (Marketing) | Trademarks -- Design | Advertising -- Brand name products
Partial contents:
Basics. Brand basics -- Brand ideals -- Brand elements -- Brand dynamics -- Before and after.
Process. Process basics -- Phase 1 : conducting research -- Phase 2 : clarifying strategy -- Phase 3 : designing identity -- Phase 4 : creating touchpoints -- Phase 5 : managing assets.
Best practices : case studies.
Summary: "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--Provided by publisher.
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Item type Home library Collection Call number Status Date due Barcode
Books Raffles University
Reference 		Reference HD69.B7 W44 2013 (Browse shelf) Available RUI1300072
Books Raffles University
Reference 		Reference HD69.B7 W44 2013 (Browse shelf) Available RUI1300073
Books Raffles University
Reference 		Reference HD69.B7 W44 2013 (Browse shelf) Lost RUI1300074

Includes bibliographical references and indexes.

Basics. Brand basics -- Brand ideals -- Brand elements -- Brand dynamics -- Before and after.

Process. Process basics -- Phase 1 : conducting research -- Phase 2 : clarifying strategy -- Phase 3 : designing identity -- Phase 4 : creating touchpoints -- Phase 5 : managing assets.

Best practices : case studies.

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--Provided by publisher.