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Brand/story : Ralph, Vera, Johnny, Billy, and other adventures in fashion branding / Joseph Hancock.

By: Hancock, Joseph.
Material type: TextTextPublisher: New York : Fairchild Books, c2009Description: xxiii, 216 p. : ill. (chiefly col.) ; 23 cm.ISBN: 9781563676222 (pbk.); 1563676222 (pbk.).Subject(s): Fashion merchandising | Advertising -- Fashion | Branding (Marketing) | Advertising -- Brand name productsDDC classification: 687.0688
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Item type Home library Collection Call number Status Date due Barcode
Books Raffles University
Reference 		Reference HD9940.A2 H36 2009 (Browse shelf) Available RUI1300077
Books Raffles University
Reference 		Reference HD9940.A2 H36 2009 (Browse shelf) Available RUI1300078

Includes bibliographical references and index.