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Fashion brands : branding style from Armani to Zara / Mark Tungate.

By: Tungate, Mark, 1967-.
Material type: TextTextPublisher: London ; Philadelphia : Kogan Page, 2008Edition: 2nd ed.Description: xv, 264 p., [16] p. of plates : col. ill. ; 24 cm.ISBN: 9780749453053; 0749453052.Subject(s): Fashion merchandising | Branding (Marketing) | Advertising -- FashionDDC classification: 746.9/20688 Online resources: Contributor biographical information | Publisher description | Table of contents only
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Item type Home library Collection Call number Status Date due Barcode
Books Raffles University
Reference 		Reference HD9940.A2 T92 2012 (Browse shelf) Available RUI1300079
Books Raffles University
Reference 		Reference HD9940.A2 T92 2012 (Browse shelf) Available RUI1300080

Includes bibliographical references (p. [253]-254) and index.