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1. Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H. Lucas.

by Ferrell, O. C | Hartline, Michael D | Lucas, George H.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Harcourt College Publishers, c2002Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Raffles Kuala Lumpur [Call number: HF5415.13 .M35 2002] (1).

2. Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H. Lucas.

by Ferrell, O. C | Hartline, Michael D | Lucas, George H.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Harcourt College Publishers, c2002Online access: Contributor biographical information | Publisher description | Table of contents only Availability: No items available