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1.
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 14th ed., global ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson Prentice Hall, 2012Availability: Items available for loan: Raffles Kuala Lumpur
[Call number: HF5415.K636 2012]
(1), Raffles University
[Call number: HF5415 .K636 2012 ]
(2). Items available for reference: Raffles University
[Call number: RUJ. HF5415 .K636 2012 ]
(1).
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2.
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Consumer behavior : in fashion / Michael R. Solomon, Nancy J. Rabolt.
by Solomon, Michael R | Rabolt, Nancy J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009Online access: Table of contents only Availability: No items available
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3.
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E-marketing / Judy Strauss, Raymond Frost.
by Strauss, Judy | Frost, Raymond, 1960-. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson/Prentice Hall, c2012Availability: No items available
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4.
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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
by Kotler, Philip | Bowen, John T | Makens, James C. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Availability: Items available for loan: Raffles University
[Call number: TX911.3.M3 2006]
(1).
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5.
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk
by Schiffman, Leon G | Kanuk, Leslie Lazar. Edition: Eighth editionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, [2004]Copyright date: ©2004Availability: No items available
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6.
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 13th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Online access: Table of contents only Availability: No items available
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7.
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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004Other title: Integrated advertising, promotion, and marketing communications.Availability: No items available
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8.
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E-marketing / Judy Strauss, Raymond Frost.
by Strauss, Judy | Frost, Raymond, 1960-. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Online access: Table of contents only Availability: Items available for loan: Raffles Kuala Lumpur
[Call number: HF5415.1265 .S912 2009]
(1).
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9.
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E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost.
by Strauss, Judy | Ansary, Adel I | Frost, Raymond, 1960-. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2006Availability: No items available
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10.
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H | Wirtz, Jochen. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Availability: No items available
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11.
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 12th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Availability: No items available
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12.
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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
by Laudon, Kenneth C, 1944- | Traver, Carol Guercio. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Availability: No items available
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13.
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Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk.
by Schiffman, Leon G | Kanuk, Leslie Lazar. Edition: 9th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Availability: No items available
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14.
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Marketing management / Philip Kotler, Kevin Lane Keller, Suzan Burton.
by Kotler, Philip [author.] | Burton, Suzan [author] | Keller, Kevin Lane, 1956- [author]. Edition: 1st adaptation edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Frenchs Forest, NSW : Pearson Prentice Hall, [2009]Copyright date: ©2009Availability: No items available
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15.
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Rethinking marketing : the entrepreneurial imperative / Minet Schindehutte, Michael H. Morris, Leyland F. Pitt.
by Schindehutte, Minet | Morris, Michael H | Pitt, Leyland F. Edition: International ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009 [i.e. 2008]Availability: No items available
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16.
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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004Other title: Integrated advertising, promotion, and marketing communications.Availability: No items available
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17.
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Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk.
by Schiffman, Leon G | Kanuk, Leslie Lazar. Edition: 9th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Availability: No items available
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18.
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Marketing management / Philip Kotler, Kevin Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: Twelfth ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Availability: No items available
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19.
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E-marketing / Judy Strauss, Raymond Frost.
by Strauss, Judy [author.] | Frost, Raymond, 1960- [author.]. Edition: Fifth Edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, [2009]Copyright date: ©2009Online access: Table of contents only Availability: No items available
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20.
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 12th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Online access: Table of contents | Table of contents | Inhaltsverzeichnis | Table of contents only Availability: No items available
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